McBee Strategic/Kinsella Media. DRAM TV 30
The problem
How do you make a class action lawsuit feel current and sexy? Hire KFP. We were approached by McBee Strategic & Kinsella Media to help create awareness for a class action settlement which they were responsible for generating interest and consumer sign ups. A thirty-second ad was needed as part of a national ad buy and we jumped at the opportunity.
our solution
What struck us right away were the dates that someone had to purchase a laptop or computer. 1998-2002. What was more popular during those years than boy bands? The harmonies... the matching white outfits... were you team N'SYNC or team Backstreet? (we were more 98 Degree fans but thats for another time) We imagined how many tween girls begged their parents to buy them a laptop or computer so they could keep up with their favorite heart throbs. Based on that concept, we came up with a peppy script that dropped as many late nineties and early 2000s references as we could fit into thirty-seconds...oh and Kineslla had the largest sign up for a class action in their history.
McBee Strategic/Silent Sentence Coalition
our solution
This one took some serious thinking. Our angle was less focused on the prisoners and more on the innocent families on the outside shouldering the costs of the calls. We presented the idea that sheriff departments across the country are lining their coffers with the profits and no one can say exactly where the money goes. As the old adage goes..follow the money.
THE PROBLEM
How do you get the general public to care about the fact that families of prisoners across the United States are getting charged exorbitant premiums on collect phone calls generating from inside the prison?